AdoptUSKids is a national project working to ensure that kids and teens in foster care get safe, loving, permanent families . Thanks to the program, over 38,000 kids have been placed in permanent homes.
For over a decade, AdoptUSKids and KBS+ have been reassuring adults that they “don't need to be perfect to be a perfect parent.” Our take on this mantra: “Multiple Choice Parenting,” a concept our clients loved so much they asked us to repeat it again for a second year, which is something they’ve never done before. Our multi-channel campaign was executed across broadcast, social, digital, OOH, and print.
“Multiple Choice Parenting” Campaign
Director: Scott Vincent | ECD: Jon Goldberg | Sr. Art Director: Jess Mottola | Copywriter: Lauren Finn | Producer: Daniel Roversi | Agency: kbs | Production: Hungryman | Editorial: Maury / PS260 | Sound: Glenn / Soundlounge
Director: Scott Vincent | CCOs: Dan Keleher, Jonathan Mackler | ECD: Jon Goldberg | Sr. Art Director: Jess Mottola | Copywriter: Lauren Finn | Producer: Allyson Doody | Agency: kbs | Production: Hungryman | Editorial: Maury / PS260 | Sound: Glenn / Soundlounge
Photography: Glenn Gyssler | Art Director: Jessica Mottola | Copywriter: Renee Banta. | Creative Directors: Will Bright, Grant Simpson